Monday, September 14, 2009

Canon Future Nation Event Pushes Through Despite Rains

It was the perfect date, 09/09/09, but not exactly the perfect weather, but still the Canon Future Nation Event saw the gathering of media and Canon's team and their new products that were launched. My wife and I left our house in Antipolo as early as 9:00 AM and braved the heavy rains and floods to get to Whitespace, Pasong Tamo Extension.

We were the first ones who arrived to the Canon Future Nation and had the luxury of going around the booths in the event area to get a glimpse of the new products that Canon Philippines launched: the prosumer Canon PowerShot G11 and S90, the telephoto PowerShot SX20 IS and SX120 IS, the slim and stylish Digital IXUS 120 IS and 200 IS, and the much-anticipated EOS 7D DSLR. Brief descriptions and photos of the products can be viewed below.

The RAW-capable G11 and S90 take the prosumer spotlight with two key innovations: the Dual Anti-Noise System, which builds on the power of DIGIC 4 to significantly improve low-light performance, and a 10-Megapixel High-Sensitivity CCD sensor that features bigger photodiodes, effectively optimizing per-pixel sensitivity. The result? Images that are “cleaner” and more brilliant than ever. The G11 stands out with an all-new Vari-angle LCD screen and a classic DSLR-like body, while the S90 impresses with its bright, F/2.0 lens packed in a slim and solid form.

Canon Powershot G11

Canon Powershot S90

The PowerShot SX20 IS and SX120 IS are versatile models that can capture macro shots at 0cm to super zoom shots at 20x and 10x Optical Zoom, respectively. Both models are also armed with DIGIC 4 Imaging Processor and 720p HD Movie Recording.

Canon PowerShot SX20 IS

Caon PowerShot SX120 IS

From the Digital IXUS line are two groundbreaking slim cameras: the IXUS 120 IS, Canon’s slimmest 28mm camera to date, and the IXUS 200 IS, the brand’s first-ever touch panel model. Equipped with 12.1-Megapixel sensors, both these cameras can take 720p HD stills and movies and come in a wide range of classic colors.

Canon Digital IXUS 120 IS

Canon Digital IXUS 200 IS

Canon EOS 7D is built for the demanding advanced amateur photographer who would invest in the right equipment to achieve the desired results. Powered by two DIGIC 4 processors, the EOS 7D offers the highest quality images in its class with an 18-megapixel CMOS sensor (APS-C size) and user-selectable sensitivity range from ISO 100-6400 (expandable to ISO 12,800). It also features a high continuous shooting rate of 8fps to capture fast-moving action sequences at a maximum burst of approximately 94 shots for large/fine jpeg images, and 15 shots in RAW. For more information about the new products launched in the Canon Future Nation event, visit



zorlone said...

Cool event! I just wish they gave away free cameras. LOL

I like the S90.


Jeff Aspacio said...

@zorlone: They did give away cameras, but I didn't win. Only Juned won among bloggers.