Tuesday, November 17, 2009

Press Release: Havaianas Unveils Newest Fashion Must-Hav

Genetics has gone beyond science and has found its way into fashion.

Havaianas, the world’s best rubber flip-flops, now shares its DNA to the newest addition to their family.

“True to the innovative characteristic of the brand, we are introducing a new line of bags that carry the same elements as the Havaianas flip-flops,” says Anne Gonzalez, Managing Director for Terry S.A., Inc., the exclusive distributor of Havaianas in the Philippines.

With the same sense of functional style, these new fashion statements from Havaianas showcase the basic features that define the chic brand. Aside from using the same rainbow of colors as the flip-flops’ palette, the different bag styles are subtly ingrained with distinct Havaianas elements: the rice pattern on the soles and the Greek pattern on the straps are integrated into different details of all the bag styles. Reinforcing the bag’s durability are familiar rubber elements that provide sturdy yet stylish bases, straps and locks. The round rubber buttons used to keep the flip-flops’ soles and straps together can also be found detailing the bags, locking-in the Havaianas DNA.

“The original design elements of our flip-flops are stylishly transposed to this latest must-Hav. This new collection has been meticulously designed with the same originality, creativity and style that are inherent to the brand,” says Gonzalez.

Havaianas Mega

Similar to flip-flops, an understated handbag such as the Havaianas Mega can be the most versatile item in your bag wardrobe, adding a punch of color to any outfit. Havaianas Mega comes in two orientations, with the vertical Havaianas Mega NS currently available in Navy Blue and Black, and the horizontal Havaianas Mega LO currently available in Light Green and Red. Through careful attention to detail, the solid hues of Havaianas Mega underscore flexibility without compromising fashion or style.

Havaianas Mega Printed

Havaianas Mega Printed takes the same silhouette of the Havaianas Mega and adds a playful print. With its intricate design of flip-flop flowers, the Havaianas Mega Printed currently comes in Yellow|Gray and Light Blue|Brown. The added print makes the style a perfect option for the multi-faceted modern woman with an eye for style and a need for adaptability.

Havaianas Sack

Nothing beats the functionality of a durable carry-all, and Havaianas takes it a step further with the introduction of the Havaianas Sack — perfect for men and women who prefer a simple, subtle, ever-so-versatile style. Mirroring the variety of color found in the flip-flops, this style is currently available in nine different colors - Black, Brown, Gray, Lawn Green, Light Blue, Navy Blue, Orange, Pink, and Red – and each Sack features a detachable rubber strap that you can mix and match to suit your mood and style.

Havaianas Side

Havaianas takes the basic messenger sling bag to fashionable new heights with the Havaianas Side. This style features a rubber bottom for a sturdy and unique base, while a similar rubber brace keeps the bag cover in place while adding a distinct edge to the style. Available in Black, Brown and Navy Blue, the Havaianas Side is ideal for the dynamic lifestyles of youthful and fashionable individuals who value ease and practicality.

Havaianas Tote

One can’t help but love the simple yet functional construction of the Havaianas flip-flops and now, the Havaianas Tote. By inserting a colorful printed drawstring bag into the traditional tote silhouette, this bag – currently available in Light Blue, Pink, and Yellow - provides a fashionable way to secure your essentials. Add in the internal pockets, and the Havaianas Tote is perfect for every woman whose life is filled to bursting – from the chic career woman with her pens and papers to the stylish mommy with her baby’s bottles and diapers.

Havaianas Zip

The brand’s originality and innovative spirit shines through with the introduction of the cool, new bag concept of the Havaianas Zip. With wide-open sides, and numerous pockets, the Havaianas Zip allows you to conveniently tote items you would normally hand-carry, such as skateboards, yoga mats, jackets—even puppies. Currently available in two sizes and six colors – Black, Navy Blue, Orange, Red, Pink and Yellow - the Havaianas Zip is perfect for diverse girls and guys who are willing to break out of the traditional bag mold.

Bags with Your Personality

With this newest offering, Havaianas does for bags what it did for flip-flops: it offers the fashionable set an alternative that will let them live an active and versatile lifestyle without sacrificing fun, fashion or function.
“Havaianas has always espoused the concept that style should be personal and fashion should allow one to live their vibrant lives without any obstacles,” explains Gonzalez. “Our bags fit into the wearer’s lifestyle. The wearer doesn’t have to change their lifestyle to fit the bag.”

As the Havaianas portfolio grows, its style chromosomes can’t stay in one place. And if its predecessor, the flip-flops, is anything to go by, the new bag collection from Havaianas is set to take the fashion industry by storm.

Carry the Havaianas Lifestyle at www.havaianasphilippines.com/musthavs. The all-new Havaianas Bag Collection is out now at selected All Flip-Flops stores nationwide: Alabang Town Center, Bonifacio High Street, Glorietta 3, Greenbelt 5, SM Megamall, Ayala Center Cebu, SM City Cebu, SM City Cagayan de Oro, SM City Davao, SM City Iloilo, SM City Lipa, and SM City Naga.