Friday, October 22, 2010

We Are the Electrolux Wash-a-Palooza Amazing Race Champions!

Last weekend, I was at the Electrolux Wash-a-Palooza Amazing Race that was held at the Eastwood City in Libis, Quezon City. I was teamed up with three other bloggers (Jonel, Jayson and Jeff S.) and so we called ourselves "Team Jacob" because our names all started with "J".

There were at least 20 teams of four who participated in the Electrolux Wash-a-Palooza Amazing Race composed of teams from the print, broadcast and online media and our team was fortunate enough to be crowned Champions of the race.

Below is the official press release of the event:

Fun, music and excitement await consumers at the Electrolux Wash-a-Palooza

Electrolux gave its customers, trade partners, and the public a fun-filled, action-packed afternoon as it continues its Wash-a-Palooza campaign, a fun-filled series of activities that celebrates Electrolux innovative washer and dryer lines through exciting promos and fun surprises and activities.

Teams had an amazing afternoon as they raced around Eastwood completing a variety of challenges, which required a combination of brains and brawn.

These included searching for stores around Eastwood with only cryptic clues, traversing through a clothesline, rappelling and answering trivia questions about Electrolux’s innovative washer and dryer lines and an exciting sprint to the finish line along the jogging paths of Eastwood.

The winning team was awarded gift certificates. Yet all the participants also emerged as winners as they received their choice of an Electrolux Pop-Up Toaster, Steam Iron, Rice Cooker and Coffee Maker.

And the fun wasn’t over after the race was won as teams relaxed at a concert party with hits from popular Filipino band True Faith.

“The Wash-a-Palooza campaign is like throwing our customers a party in the stores with freebies and discounts, and showing them how our washers and dryers have been designed to help them do their laundry more conveniently to give them time to celebrate more in life,” said Terry Sales, Marketing Manager of Electrolux Philippines.

Earlier in the campaign, Electrolux held a washing marathon in Cebu City where 5,000 kilograms of freshly laundered and ironed clothes were donated to the charity institution Tabang Patrol.

The event also showcased the Electrolux T-Drive Washers and the Electrolux Front Load Washers.

T-Drive technology promises a +35% Cleaner Washing Performance – it uses a paddle to replicate the thorough yet gentle action of hand-washing, giving you washing performance that’s 35% better than conventional pulsator topload washers.

It also comes with a uniform washing system, which delivers constant cleaning from the top to the bottom of the drum, regardless of the load size – so that all pieces of clothing are thoroughly washed.

The T-Drive technology also comes with an Anti-Tangle and Anti-Residue system. It cycles water uniformly throughout the drum and gently separates clothes for a tangle-free wash, while its unique agitating action delivers better detergent dilution than other top load washers to prevent unseemly detergent residues appearing on dried clothes.

Plus, it’s an eco-friendly appliance as it has an Eco Rinse Program that saves up to 50% of the water used on extra rinse cycles. It works by spraying water only in small pulses. After each pulse, the drum spins to remove the dirty water from the clothes.

The Electrolux T-Drive Top Load Washers come in two models – the EWT 705 with a 7 kg. loading capacity and the EWT 905 with 9 kg. loading capacity.

EWT 705

EWT 905

Electrolux’ Front Load Washers EWF 10741 and 1282 both have the Time Manager Function, which lets you choose how long your laundry should take.

For superior cleaning, they have the Jetspray feature, which showers water and detergent at a constant rate through your clothes and directly onto dirt for a more thorough wash, and special wash programs to clean different fabric times.

EWF 10741

Meanwhile, the EWF 85561 and EWF 85761 both have the Super Quick Wash function that reduces washing time by almost half.

The EWF 85561 has a 6.5 kg. loading capacity, a size ideal for singles and small families, while the larger EWF 85761 has a 7 kg. loading capacity perfect for growing families.

Both washers also have a wider drum for even better circulation and cleaning. They also work more quietly so you can relax in your room while doing the laundry – it has a Coin Trap feature that eliminates noise coming from coins and other objects left in clothes during the wash and Active Balance Control, which distributes the load evenly in the washing machine to lessen noise and vibration.

EWF 85661

EWF 85761

For more information on Electrolux’s Front Load Washers and Electrolux's T-Drive Washers, call Electrolux’s customer care trunk line at 845-CARE (2273) or domestic toll-free number 1-800-10-845-CARE (2273) or visit their website at