Press Release: Honda Honors 10,000 Rule-changing City Owners

Honda Cars Philippines, Inc. marks another milestone as it reaches 10,000 City sales since the introduction of the 3rd generation City in January 2009. Sale of 10,000 City units in just 14 months signals how the City has successfully changed the rules in the subcompact class.

“The Honda City’s over-all value for money package has gained worldwide market acceptance. Loaded with functionality features yet low in maintenance and fuel consumption costs, the City’s popularity has gone beyond Asia and has reached Africa, Middle East and European regions. Here in the Philippines, we are truly honored and grateful for receiving warm support from the market. This enabled us from realizing one feat after another. Apart from 10,000 City sales for the 3rd generation model, the City also posted its highest monthly sales of 811 units in February. City sales also continue to increase with 18% growth as compared to January sales and 9% growth versus February of last year. Since 1996, local City sales have reached almost 54,000 units. We thank all City owners for making all these achievements possible. Their non-stop support drives us to continue improving our products and services that will suit their changing needs.” said Mr. Hiroshi Shimizu, president and general manager of Honda Cars Philippines, Inc.


As a sign of its heartfelt appreciation, Honda gives honor to its 10,000th City owner, Ms. Maria Fe Ramos. Ms. Ramos, who bought her unit from Honda Cars Kalookan Inc., is actually a first-time Honda owner. “I’m very proud and surprised to know that I was the 10,000th City owner. Upon reading good reviews from the internet about the City’s amazing fuel consumption and after seeing how the bold beige color makes the City look more elegant, I immediately made up a decision. I knew right away that the City is the ideal car for my needs.” said Ms. Ramos.

10,000th Honda City owner

As a simple token of appreciation, Ms. Ramos receives an exclusive lifestyle package and Honda premium items.

More than the usual subcompact sedan, the City combines modernism with practicality through its sophisticated styling and class-leading features. It is equipped with an i-VTEC engine that delivers maximum power output of 120 ps for 1.5 liter variant and 100 ps for 1.3 liter variant. Always at the forefront of promoting green motoring, the City, just like any other Honda models, complies with EURO 4 levels even if Philippine government only mandates EURO 2 levels to ensure cleaner emissions. Anti-lock Brake System (ABS) and Electronic Brake Force Distribution with Brake Assist (EBD with BA) are also standard features for your better peace of mind in times of emergency situations.

To be part of this amazing feat, visit any of Honda’s 26 dealerships nationwide or check out www. hondaphil.com for more details. Just always remember to try before you buy. Be smart! Test drive!

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Press Release: Honda City Wins Back-to-Back Awards in Subcompact Category

The Honda City is the country’s subcompact sedan of choice not only for the motoring critics but the general public as well. Winning back-to-back recognition from two premier award giving bodies in the motoring realm, the introduction of the 3rd generation City early this year is a ground-breaking treat for the industry.

The Honda City is named the subcompact sedan of the year during the 5th Auto Focus People’s Choice Awards (AFPC) and the Car of the Year Awards (COTY). These awards groups aim to assist consumers in making a sound choice when purchasing a vehicle.





From July to September of this year, AFPC empowered the general public to vote for their favorite automobiles. AFPC winners were determined by tallying all votes generated from online, newspaper, magazine and radio polls. AFPC has been running its search for the most popular and most appealing automobiles in the market for five years now.

Meanwhile last October, the Car Awards Group Inc. composed of motoring journalists from print and broadcast media conducted qualitative and quantitative tests on qualified vehicles. Tested models included newly launched models with major modifications and those with upgrades that have effect on the power train, drive train or suspension.

“These recognitions are very dear to us because these attest the local market’s warm appreciation of the third generation City. Year 2009 is indeed very significant for the City. The third generation City has not only been introduced at the onset of the year but is also on its way in setting a new sales milestone. With City sales averaging to 3,400 units per year, the new City already hit more than 8,000 sales mark with still one month to go before the year ends. We thank our dear customers and the motoring media for their nonstop support.” said Mr. Hiroshi Shimizu, President and General Manager of Honda Cars Philippines, Inc.

The third generation City presents cutting-edge design and technologies that set new standards in it class. It bears sleek and powerful stance, spacious interior with advanced audio system and comes equipped with the i-VTEC engine technology. Merging modernism with practicality, the City simply changes the rules on how subcompacts should be like.

Honda has earned good reputation for its unceasing quest to improve its products and services. The birth of the first generation City in 1996 was Honda’s response to the growing demand for automobiles in the Asian market.

Through the years, the City’s over-all value for money package gained worldwide market acceptance as it came loaded with functionality features while keeping maintenance and fuel consumption costs low.

Such key strengths paved way for the 3rd generation City to reach beyond Asia and Oceania and advance to the Middle East, Europe and Latin America.

To know more about the award-winning City and their other cars like the Honda CR-V, visit any of Honda’s 26 authorized dealerships in the country. Be smart and schedule a testdrive.

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