The country’s number
one fast-food chain, Jollibee, recently unveiled its first-ever mobile
application called JolliDance Showdown app that is sure to be a hit among
Jollibee fans of all ages.
The app was
developed by renowned Los Angeles-based mobile innovation agency, Trigger. The
agency has produced applications for other clients like Sony Pictures,
Lionsgate Entertainment, and Lucas Film.
During the program, the Trigger team shared their experience in creating the app that captures the lovable persona of the dancing Jollibee. Trigger Senior Director of Client Services Natasha Weinstein shared their impression, “Everyone just really loves going to Jollibee. It struck us an important part of the Philippines’ pop culture."
This quick immersion
of the app’s designers determined the features and the overall appeal of the
app. Trigger President and Executive Creative Director Jason Yim explains the app
plays on the sense of community. “Getting friends involved and getting your own
avatar involved, that’s definitely the most fun part. You can’t help but smile
when you do it."
Going
live with Jollibee AR beats
Radio jock Chico
Garcia and mom entrepreneur Bettina Carlos, along with her daughter Gummy, were
the first to try these features. The experience began by watching the JolliDance
Showdown app transform Jollibee’s friendly face on the Jolly Joy Box into a
platform. These guests then captured photos for their screen avatars and, after
choosing their image on screen, they watched Jollibee and friends enjoy Electro,
Pop, and Rock beats.
Other features of
the JolliDance Showdown App were also discussed, including unlocking new
characters with every visit to Jollibee branches and scanning the Jolly Kiddie
Meal promo board located at the store counters.
Yim said, “The app
is pushing how we can engage kids with augmented reality. It’s more than just
having characters appear. It’s interactive and gives a much deeper experience.”
Posts
0 comments:
Post a Comment